An eclectic section of musings on various topics

What Is Entrepreneurship?

By petercockcroft | Aug 13, 2017

What do we mean by the term entrepreneurship? Entrepreneurship has a wide range of meanings. On the one extreme, an entrepreneur is a person of very high aptitude (and courage) who pioneers change, possessing characteristics found in only a very small fraction of the population. On the other extreme of definitions, anyone who wants to…

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Unlocking Social Media for Your Startup

By petercockcroft | Jul 9, 2017

    Tools like social media, when properly used, are capable of promoting your brand at very little financial cost. Learn to use social media and discover the key to driving “word-of-mouth” marketing and brand awareness.   Over the past few years, there has been a dramatic transformation in the way we receive and disseminate…

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Is Culture Important for International Negotiations?

By petercockcroft | Jun 20, 2017

Globalization has brought new variants in the form of local “cultural” attitudes into the mix, although much of what passes for local culture is often based on fragile national stereotypes. It is asserted that the Japanese, Chinese and Arabs prefer to “establish personal relations first and then slowly move on to business”; Americans are overly…

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Risk Management for Entrepreneurs and Startups

By petercockcroft | Jun 2, 2017

I was recently asked to hold a seminar at an Indonesian shopping mall on the topic of “Risk Management for Entrepreneurs.” For those unfamiliar with this area of the world, Indonesia has an enormous retail sector, which lends to the country having the largest GDP in Southeast Asia. Those who attended were primarily small shop…

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